I use lettering to get it. I also hand select freelance workers to help build websites for businesses.

AI is making commercial design easier to produce, but access to a tool is not the same as having creative judgment. I combine hands-on design craft with AI when it genuinely helps—making the process easier for clients and myself without giving up originality, quality, or the ability to make things by hand.

I study the attention economy, why people’s videos consistently go viral when others don’t. I love the psychology, finding patterns and video formats.

I talk about natural health and share my health journey on social media to raise awareness. Plus making videos is like breathing to me. Health and work. My loss of health changed my pace, not my desire to contribute. Living with persistent health challenges has reshaped how I work. I focus on what’s most important to do and have high standards when I delegate work to other people.

I like finding a useful direction in the middle of an ambitious, messy conversation.

I am interested in thoughtful collaborators who want to build clear, meaningful work together.

I’m fascinated by technology because it can improve lives and businesses. As an idea generator and creative eye, I use AI to move from idea to an app people can use to improve their lives and businesses. The goal is not simply novelty. The goal is usefulness.